The group's principal activities are marketing and branding through multiple media channels for the purpose of facilitating sales of a variety of consumer products and services. It has two operating subsidiaries best health, inc and New Jersey corporation which focuses on the development and marketing of consumer products in the the health and wellness markets. The channels used for distribution include Internet, online computer services, broadcast, cable and satellite television and retail exposure. It derives revenue from marketing fees charged to clients, commissions earned on the sale of clients' products and services and wholesale and retail sales of its own products.